To become the leading company in building high quality life-science and health-production (LSHP) capability in Africa.
To organize investments in high quality human resources, materials and technologies for developing world-class LSHP in Africa.
To invest in places for building clinics and hospitals, and for manufacture of medicines, medical devices, and medical/health supplies in Africa.
We build Sustainable One Health Communities (SOHCs) comprising six primary components:
· A Co-operative Society of Ubricans (CSU) constituted by our members drawing from local communities in every village.
· Produce/product workshops for improving quality and packaging of things produced by our members.
· A retail store that serves as a market for produce and products by members of the CSU.
· A one-health clinic that provides clinical services to members of the CSU.
· A web/mobile application for managing the commerce issuing from the retail system.
· A biomedical industrial city known as Ubrica One.
The retail store, the one-health clinic, the co-operative workshop and the mobile application comprise the Ubrica Retail Clinical Center (URCC), that activates the 4th element of health production. We have designed SOHCs to overcome grand challenges in global health.
We recognize the critical role of animals, environment, and economy in human health. We believe that sustainable health production in global health is a function of a system that integrates simultaneous operation of these four elements of human health, animal health, environmental health and economic health.
Our Sustainable One Health Communities (SOHCs) are rooted in the conception that economic development is the most powerful means of health production. Economic development is the greatest cause of improvement in health. Economic health, the 4th element of health production, is the primary driver of sustainable one-health in any community in the world.
It is common knowledge that, compared to a wealthy person, a poor person is more likely to get sick; more likely to develop complications of disease; more likely to succumb complications and to develop disability due to disease; and more likely to die from a disease. It is impossible to improve health of a poor person in the long term, without improving the wealth of the person in the long term.We know that a person becomes poor when he or she is unable to exchange his goods or services for currency. When a person cannot find market for his or her products, services or farm produce, he or she ends up being poor. Nearly 95% of people living in Africa are unable to find market for more than 80% of their farm produce. Subsistent croppers and pastoralists living in rural areas are extremely impoverished because they cannot find market for their produce.
The only available market comes to them in form of organized cartels who buy the farm produce and livestock at a throwaway price. Even at this throwaway price, cartels are only able to purchase less than 20% of all the produce. The rest goes to waste. Perishable produce such as fruits, vegetable, flowers, animal products are rotting away in the villages of Africa. This extreme waste of produce of the land, kills all possibility of generating wealth for the local people, and multiplies, by several orders of magnitude, the rotting capital in the country.
With nowhere to sell produce, a subsistent cropper or a livestock producer slides into extreme poverty. When sick, she is afraid to seek medical service until the disease advances, and becomes incapacitating. She is forced by worsening disease to seek medical care and arrives at a medical facility without adequate money to pay for medical service. Her money does not cover for the medical service offered by the provider at the medical facility.
The provider reduces the quality and quantity of service offering to match the little money available from the patient. The problem is that the provider of medical service receives hundreds of patients with advanced disease, but with little or no money. In most cases, the patient cannot pay anything at all.
This severe lack of money to pay the providers has led to a severe decline in the quality of medical service. Many owners of health facilities have to cut-corners just to make ends meet. Cutting corners by a medical provider means cutting a critical service, increased risk of worsening of disease, medical errors, or introduction of new diseases. Distressed medical providers are offer the lowest quality of health experienced in the world.
Low quality medical service is a serious health hazard to the people, which by itself results in death of health consumers in many instances. Health providers are seriously concerned by this problem. Without access to money however, and surrounded by masses of people with advanced disease, they are between a rock and a hard place. This is the quandary of health service.
Logical reasoning indicates that the fundamental solution to health production problem lies in a system that improves the economy of each individual. In line with this logic, we have created a system to help people in villages of Africa to find market for their produce, services and products. In order to help a person, he or she must first join and become a member of the Co-operative Society of Ubricans (CSU).
Once joined, our community workers help the member to send to market whatever he or she is producing. Our co-operative society is responsible for finding market for the produce, products or services. It is the job of the members of the marketing team at the co-operative to contact buyers in locally and internationally to secure orders of the produce. When we strike a sale, we divide the proceeds of produce/product sale into three fractions. One fraction goes back to our member, in form of profit.
A second fraction goes back to our co-operative to meet operations and administration needs. The third fraction sits in a health fund. A member seeking care at a health facility is fully covered. The owners of health facility are happy because they are assured of payment of the quantity and quality of their service offering.
We use a hybrid mobile/web application to create market for products, produce and services by our members. Our mobile application also serves as platform for online savings and credit facilities offered by our co-operative society. We provide these financial services to our members through our subsidiary, Inukeni Savings and Credit Co-operative (iSACCO). Besides savings and credit services, our members have access to other financial services through iSACCO, including loans, mortgages, company shares, and derivatives.
Ubrica One Biomedical Industrial City
At Ubrica One Biomedical Industrial City, we intend to construct and operate five ultramodern academic specialty medical centers structured as world class hospitals, centers for advanced research and biomedical science and biomedical translation and innovation structured for product commercialization and manufacturing.
We envision Ubrica One as a 4,000-acre multipurpose medical city in Kenya. The master plan of Ubrica One is an integrated development that will have multiple land uses including a medical university park, research institutions, real estate and hospitality. We foresee Ubrica One to be home to world-class medical centers, and a series of specialty clinics upon completion.
We plan to include the five world-class academic medical facilities built on a 1,000-acre medical campus, and an ultra-modern research facility for innovative research in science, technology, medicine, biology, and health services built on a 500-acre research campus. We also intend to construct residential houses on 1,000 acres and an industrial park for innovations leading to pharmaceuticals and medical devices manufacturing built on 1,000-acre industrial site.