We know that a person becomes poor when he or she is unable to exchange his goods or services for currency. When a person cannot find market for his or her products, services or farm produce, he or she ends up being poor. The only available market comes to them in form of organized cartels who buy the farm produce and livestock at a throwaway price. Even at this throwaway price, cartels are only able to purchase less than 20% of all the produce. The rest goes to waste.
Without anywhere to sell produce, a subsistent cropper or a livestock producer slides into extreme poverty. When sick, she is afraid to seek medical service until the disease advances, and becomes incapacitating. She is forced by worsening disease to seek medical care and arrives at a medical facility without enough money to pay for medical service. Her money does not cover for the medical service offered by the provider at the medical facility. The provider reduces the quality and quantity of service offering to match the little money available from the patient.
Logical reasoning indicates that the fundamental solution to health production problem lies in a system that improves the economy of each individual. In line with this logic, we have created a system to help people add value to their product, find market for their produce, services and products, and work as a team in communities to come with solutions that are fit, relevant and have working capacity in that particular community.
Products are nicely packaged and photographed. Product pictures are displayed on sokojanja.com with the product specifications succinctly described to attract buyers the world over. Soko Janja is on the information superhighway. Information on Soko Janja reaches tens of millions of people in the world. In effect, Soko Janja brings the entire world to buy goods and services from local members. Sale of goods and services from Soko Janja puts money directly in the pockets of people. This contributes to the basic income of the local people.
When we strike a sale at Soko Janja, we divide the proceeds of produce/product sale into three fractions. One fraction goes back to the member, in form of profit. Second fraction goes back to the co-operative to meet operations and administration needs. The third fraction sits in a health fun. This is what is called health risk pooling. A member seeking care at a health facility is fully covered. The owners of health facility are happy because they are assured of payment of the quantity and quality of their service offering.