Ubrica is a global health project that combines two theories (One-health theory and triple bottom line theory) to create a model for sustainable one health. We on the intent to build Sustainable One Health Communities (SOHCs) comprising six primary components.
- A co-operative Society of Ubricans (CSU) chapter constituted by members drawn from local community.
- Produce/product value addition center (PVAC).
- A retail store that serves as a market for produce and products by members of the CSU.
- A one-health clinic that provides clinical services to members of the CSU.
- A web/mobile platform (http://sokojanja.com/) for managing the commerce issuing from the retail system.
- A biomedical industrial city
The retail store, the one-health clinic, the produce value addition center and e-commerce platform activate the 4th element of health production. We have designed SOHCs to overcome grand challenges in global health. We recognize the critical role of animals, environment, and economy in human health. We believe that sustainable health production in global health is a function of a system that integrates simultaneous operation of these four elements of human health, animal health, environmental health and economic health.
Our SOHCs are rooted in the conception that economic development is the most powerful means of health production. Economic development is the greatest cause of improvement in health. Economic health, the 4th element of health production, is the primary driver of sustainable one-health in any community in the world. It is common knowledge that compared to a wealthy person a poor person is more likely to get sick; more likely to develop complications of disease; more likely to succumb complications and to develop disability due to disease, and more likely to die from a disease. It is impossible to improve health of a poor person in the long term, without improving the wealth of the person in the long term.
In a sustainable community every family has enough money to meet its basic needs (see more about basic needs in Maslow, 1943). The key driver of universal basic income is the sale of value enhanced products issuing from the local produce value addition center (PVAC) within the URCC. Chapter members deliver their produce to the PVAC for sorting, quality assurance and value addition.
Knowledge for value addition at the PVAC emanates from the University Science and Technology Park (USTP). The inbound knowledge travels to PVAC through a Ubricoin enabled channel. The space between USTP and PVAC has high entropy of knowledge. In an information system, entropy is a measure of information in terms of uncertainty. The higher the uncertainty, the higher the entropy. The higher the entropy, the higher the amount of information in the system. There is extremely high uncertainty between USTP and PVAC in Kenya. Therefore there is a very high amount of information between university and people in the community who are members of a chapter. This high amount of information is critical to adding value to local produce in the PVAC.
Ubricoin is a clear channel for widening information bandwidth supporting outflow of from USTP directed to PVAC. As a cryptocurrency and a blockchain project on the information superhighway, Ubricoin acts as a channel in several ways. As a money, Ubricoin will automatically allocate financial rewards to anyone who shares knowledge with local chapters. Knowledge providers will not be worried about sharing their knowledge because they will be rewarded whenever they share knowledge. Providers of knowledge will be remunerated in UBN for their work with community as knowledge workers. They will be compensated for their troubles and inconvenience of leaving their work station to go out and educate local people about various technologies and procedures of adding value to the local produce.
Once the value addition processing is complete. Products are nicely packaged and photographed. Sample products are displayed in the local retail store for direct buyers who come shopping onsite. Pictures are displayed on SokoJanja.com with the specifications succinctly described to attract buyers the world over. Soko Janja is on the information superhighway. Information on Soko Janja reaches tens of millions of people in the world. In effect, Soko Janja brings the entire world to buy goods and services from local chapter members. Sale of goods and services from Soko Janja puts money directly in the pockets of members. This contributes to the basic income of the local people.
Both the local retail and online stores serve as clear channels to the market for the local people to reach millions of people in the world. Again UBN, global cryptocurrency, facilitates this channel easily. As a cryptocurrency, UBN is boundaryless, peer-peer and uncensored. People in different countries and different jurisdictions even in the same country will trade with one another without financial friction. Buying of local products, produce and services on a global scale will bring a lot of wealth to the local people, ensuring universal basic income. People with money can afford to pay for health services in the medical center built in the vicinity of PVAC, ensuring universal health access.
In a nutshell, a sustainable one health community is one has its own PVAC connected to a USTP for knowledge, is connected to a local retail and online retail on information superhighway, and has a medical center to make health services locally available.
Maslow, A.H. (1943). A theory of human motivation. Psychological Review, 50 (4): 370–96. CiteSeerX 10.1.1.334.7586. doi:10.1037/h0054346 – via psychclassics.yorku.ca.